What is Hygge?


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What is Hygge?

Hygge is a Scandinavian concept. This Danish word doesn't translate directly into English, but my own understanding of the definition involves encompassing a cozy feeling of  a  contentment and well-being by indulging in the simple things in life. Sounds like heaven to me! 

Last week, I explained how the KonMari method helped me to take a step away from the extremes of minimalism while decluttering my material goods. Just as defining objects that sparked joy was a step away from minimalism, I think hygge is another step from the KonMari method. While it also encourages a simple lifestyle, hygge also embraces my favorite "treat-yourself" mentality to indulge in little pleasures- like a designer candle or yummy slice of cake. 

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How I've incorporated this idea in my own home:

Recently hygge (pronounced hoo-gah) has become trendy in the US, and I don't mind! I'm definitely embracing this concept for the long term. 

Keeping it simple: This has been an easy one because I've been so tired and unmotivated (yay new mama life!). I've found my favorite meals and cook them quickly with love- there's nothing better than enjoying a home cooked meal that didn't take hours and every pot or pan in the house. Relaxing during dinner has been really enjoyable.

Candles: a big part of the hygge culture is burning candles. I remember spending a lot of time picking out my favorite scents and then never burning them because I didn't want to "waste" the candle. Am I the only one? How silly is that? Life is short: enjoy that candle. The scent of one of my favorites wafting around the house is enough to create a calm and enjoyable atmosphere for working or just lounging. 

Indulge: In the little everyday moments. As a planner, this has been a hard one for me, but it's definitely worth it! I've been trying to "go with the flow" in an unplanned way, eating good food, and enjoying good company. These little treats don't have to be expensive to be important!

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How hygge has inspired the new collection:

Nature indoors: I took a look at a lot of Scandinavian spaces and homes- I noticed a lot of the same trends: plants, warm woods, whites, and lines. I've tried incorporating these ideas into the shop with our garden collection, paulownia wood, and modern ceramic and concrete pieces. These simple nordic styles embrace nature by drawing the eye to these elements, while also maintaining a neat and tidy space.

Cozy: Many people associate this word with fall and winter, but it's possible to enjoy coziness year round! With this launch I've included Turkish towels- a small luxury of coziness for the kitchen, bath, or beach! I think our pillows and candles also help to cozy a space regardless of the season.

 What do you think of hygge? Are you embracing this concept or do you think it's a fad that will fade away over time?


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