Now that I've introduced the concepts that inspired the brand refresh, I thought I'd show off some of my decor inspirations.
After narrowing down the "feel" of the brand I went digging around Pinterest and google to see what stuck out to me. Over and over I was drawn to the same bright whites and neutrals; but less clutter and more structured spaces.
I love incorporating natural elements, such as woven baskets or wooden planters against the clean crisp whites and modern cement pieces.
After searching around I've found a few blogs that keep me coming back for more inspiration:
I know it's not entirely necessary to define a style, but if I were to put a label on it, I'd say the new feel of sugar & succulents embodies the chic minimalism of Scandinavian design, while keeping the fresh and lived in feel of a modern farmhouse.
How do you feel about this look? Are you loving the timeless minimal feel or do you prefer the eclectic chippy farmhouse style?